Growth Strategies Case Study

Case Title:

Avid Technology Inc: The US Digital Tools Provider's Growth Strategies

Abstract:
In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million.

Pedagogical Objectives:

• To highlight Avid's core ability to provide innovative technologies to the digital media industry
• To discuss Avid’s strategy of growing both through acquisitions and restructurings.

Keywords : Top digital tools providers; Macintosh systems; Apple computer; Post production editing system; Growth Strategies Case Study; Open Media Framework (OMF); Digidesign Inc; Digitally edited film; Softimage Inc; Digital film composer systems; Image manipulation software; Avid Broadcast Video Board (ABVB); Non-linear media composer systems; Interactive 3D Software Technology; Miramax’s project Greenlight; Pinnacle Systems Inc

Contents : 
Avid Technology Inc: The Inception
Growth Strategies
Avid’s Sales and Net Income Figures
Avid’s Current Products List
Avid’s Products